Responsibilities

• Own a consumer product line end to end, positioning through funnel, and build the first consumer brand in a $20B category no one has fixed.
• Positioning, packaging, and the voice of our core product
• The marketing behind launching new markets, products, and consumer segments
• The demand funnel that brings families to Meadow
• Launch Meadow in new markets and reach new communities, building a repeatable playbook as you go
• Position and package a new offering, funerals among them, and take it from concept to launch with Sales and Growth
• Sharpen how we show up with our hospice and referral partners
• This is real ownership of our biggest business line. You will shape the future of Meadow's products, not execute a roadmap someone handed you.

Requirements

• Positioning and offering judgment. You shape what the offer is and how it is framed, not just describe what someone else built. You build the messaging everything else pulls from, and you can create and package a new offering from scratch.
• Prioritization and rigor. You turn an ambiguous goal into a sequenced plan, you can say out loud what you are not doing and why, and you reach for the numbers by instinct.
• Consumer instinct. You get inside the head of someone making a hard, emotional decision in one of the worst weeks of their life, and turn that into messaging that resonates and converts. You know how trust is built and broken in a sensitive category.
• Hands-on and high-agency. You are in the ad account, the landing page, and the brief yourself. You move without being pushed and you close loops.
• You do not need to be a mathematician or a copywriter. You do need recent, personal ownership of the work, not a track record of directing others to do it.

Benefits

• Competitive salary, meaningful equity, and generous health, dental, and vision coverage.