Go-to-Market Coordinator

USA (Remote)

$70K/yr – $90K/yrMid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and orchestrate end-to-end product launches with tight cross-functional alignment and a content execution handoff that keeps every release on calendar and on message.

  • Launch ownership: drive end-to-end launches from concept through post-launch review with briefs, timelines, and channel coordination.
  • Cross-functional coordination: align Marketing, Product, Support, and Community to ship on time and deliver a complete launch experience.
  • Content & asset execution: implement defined frameworks by producing posts, emails, in-app guides, demos, and supporting competitive research and testimonials.

Job Description

Responsibilities

  • Launch Ownership: Own end-to-end product launches from concept to post-launch review, including timelines, briefs, and channel coordination.
  • Own assigned product launches from end to end—the updates that get minimal marketing support today
  • Manage logistics, handoffs, and timelines for launches: creative briefs for the Marketing team, channel coordination, and scheduling
  • Partner with Product Marketing to identify mid/lower-tier updates, define their messaging and audience, then independently work with Creative and Content to reach the right people through our established channels
  • Cross-Functional Coordination: Coordinate with Marketing Team and Product Managers to stay ahead of the shipping calendar and schedule marketing launches
  • Coordinate with Support Teams and the Online Community Manager to ensure that every marketing launch lands as a complete experience (right-sized according to launch tier)
  • Attend cross-departmental product tour meetings and report on findings as needed
  • Keep launch databases, timelines, and projects organized in Notion and Asana
  • Content & Asset Execution: Take frameworks defined by senior Marketing Team members and execute the pieces within them—e.g., build/publish blog posts, build/test emails, create/publish in-app guides
  • Build interactive product and feature demos from an outline

Requirements

  • 1–2 years of experience in marketing, communications, or a related field
  • Internships and coursework may qualify
  • Candidates who have successfully collaborated with marketing teams while in a non-marketing role may also be considered
  • Exceptionally organized, with a knack for managing multiple moving parts, deadlines, and handoffs without letting things slip
  • Strong communication, experience with copywriting, and an eye for clear messaging
  • Comfortable learning new tools quickly; experience with content, email, or marketing platforms (e.g., a CMS, email tool, or project tracker) is a plus
  • Collaborative and proactive: You ask good questions, chase down answers, and keep work moving along
  • Genuine interest in building a career in product marketing

    Benefits

    • Get paid: We offer competitive pay no matter where you live. We also contribute to your 401(k), provide a charitable giving match of up to $2,000 per year, offer a generous allowance for continued education, and include a coworking stipend.
    • Be healthy: You’ll receive generous paid sick and vacation time, $200 per month for physical fitness and mental health, and 95% medical plus 100% dental premium coverage.
    • Get out: Enjoy paid Fridays off year-round , because we believe doing your best work includes having the time and space to rest, recharge, and live fully. We also offer a month-long sabbatical every five years, a week off between Christmas and New Year’s, a week each year to serve with a globally focused non-profit, and two weeks of paid vacation (increasing to three over time).
    Planning Center logo

    Planning Center

    4.7 Glassdoor

    At Planning Center, we build powerful, beautiful applications specifically for churches. Each of our apps has a dedicated team of designers and developers who are committed to refining and expanding their specific app in response to real customer needs. Our customers include 90 of the 100 largest churches in the country, but also small community and neighborhood churches, and we strive to make day-to-day operations easier for all of them.

    Founded in 2006
    Carlsbad, California, USA
    214 employees (20 in marketing)
    100% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    874.3K
    Monthly Google Ads Budget
    $24.7K
    Traffic Source Mix
    Search
    37.1%
    Direct
    60.1%
    Referral
    2%
    Social
    0.5%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~214

    Marketing Team

    Marketing Team Size
    10 (5% of company)
    Marketing Roles Posted (Last 30 Days)
    2