Responsibilities

• Lead Generation & Appointment Setting: Build and manage lead capture funnels, forms, and quiz funnels for multiple treatment categories (men’s HRT, women’s HRT, weight loss, skincare)
• Lead Generation & Appointment Setting: Design and optimize landing pages with strong direct-response principles
• Lead Generation & Appointment Setting: Run ongoing A/B tests on landing pages, forms, and booking flows to improve conversion rates
• Lead Generation & Appointment Setting: Set up and manage appointment booking flows for sales consultations
• SMS & Email Campaign Management: Build automated SMS and email drip sequences for lead nurture, patient onboarding, re-engagement, win-back, and product promotions
• SMS & Email Campaign Management: Segment audiences by lead source, treatment interest, gender, and stage in the patient journey
• SMS & Email Campaign Management: Monitor deliverability, opt-out compliance, and campaign performance metrics
• SMS & Email Campaign Management: Coordinate messaging cadence with sales reps to avoid overlap and suppression issues
• E-Commerce & Product Sales: Build and manage direct-to-consumer product sales flows (prescription skincare and related wellness products)
• E-Commerce & Product Sales: Set up checkout pages, order bumps, upsell sequences, and post-purchase automations