Global Sr. Brand Manager - Agave Spirits

New York City, NY (On-site)

$118K/yr – $158K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end to end Agave portfolio innovation from discovery to launch, turning consumer and market insights into concrete bets and aligned brand positioning.

  • Own the innovation pipeline: identify opportunities, build a business case, and drive cross-geo launches.
  • Synthesize consumer and market data into actionable portfolio decisions and activation plans.
  • Coordinate across global and local teams to maintain alignment with brand strategy and budget.

Job Description

Responsibilities

  • Lead the end-to-end development of the Agave portfolio innovation pipeline
  • Identify and prioritize innovation opportunities based on consumer, category, and market insights
  • Partner with cros-functional teams (Innovation, Supply, Commercial, Finance) to develop and execute innovation initiatives
  • Ensure strong alignment between innovation concepts, brand positioning, and portfolio strategy
  • Oversee business case development and support successful global and local launches
  • Lead generation and synthesis of consumer, shopper, and market insights to inform brand and innovation strategy
  • Leverage internal and external data sources (quantitative and qualitative) to identify trends, opportunities, and risks
  • Translate insights into actionable recommendations for innovation, activation, and portfolio decisions
  • Collaborate with global and local insights teams to ensure consistency and depth of analysis
  • Lead key strategic planning processes (Strategic Plan, Long-Term Forecast, Budget) for the Agave portfolio

Requirements

  • 5+ years in brand management with CPG, social media/digital, or lifestyle experience; spirits background preferred
  • Preference for a candidate with experience of a global perspective
  • Digital Marketing Savvy
  • Experience in Agave highly appreciated
  • Undergraduate Degree with emphasis in Marketing. Master’s Degree is a plus
  • Dynamic and performance driven individual
  • Capacity to influence ideas, behaviours through the communication of compelling points of view and the building of strong partner relationships
  • Ability to work effectively across organization and different cultures
  • Ability to work under pressure
  • Assertive, adaptable and creative

Nice to have

  • Master’s Degree is a plus
  • Experience in Agave highly appreciated
  • Spirits background preferred
  • Experience with a global perspective

Benefits

  • generous employee benefits package
  • Diversity & Inclusion commitment
  • Fair Pay Certification by Fair Pay Workplace
Campari Group logo

Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Espolòn tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier.The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people.The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com/enPlease enjoy our brands responsiblyCampari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.

Sesto San Giovanni, Lombardy, ITA
5.5K employees (740 in marketing)