Responsibilities

• Own and evolve the comprehensive global social media strategy aligned to brand positioning, ICPs, and campaign priorities, with a specific focus on strengthening brand authority in the U.S. market.
• Translate broader marketing strategies into platform-specific execution plans across LinkedIn, Reddit, Quora, X, Instagram, Facebook, YouTube, and emerging channels.
• Ensure all social initiatives reinforce brand voice, strategic messaging pillars, and long-term reputation goals.
• Drive measurable growth in Share of Voice (SOV) and brand sentiment across priority channels, positioning Atlas HXM as a trusted authority in global employment, compliance, and HXM.
• Monitor competitive activity and industry discourse to identify opportunities for proactive participation and thought leadership amplification.
• Collaborate with executives and subject matter experts to amplify high-value insights in a credible and differentiated way.
• Act as a brand ambassador, actively listening, engaging, and participating in relevant professional communities and niche forums.
• Build authentic engagement that prioritizes quality interactions — including comments, discussions, shares, and direct conversations — to strengthen brand affinity and loyalty.
• Support reputation management by responding thoughtfully and strategically to conversations involving Atlas HXM.
• Partner with the rest of the Brand & Content team to establish a structured content repurposing engine that transforms high-effort assets (webinars, research reports, whitepapers, executive interviews) into high-performing, platform-native social content.
• Serve as the primary liaison with the paid media agency for social channel alignment, ensuring organic and paid efforts reinforce one another.
• Continuously analyze engagement metrics, sentiment signals, and reach to optimize platform performance and audience resonance.
• Deliver regular insights and recommendations to the Director of Brand and Content and broader marketing leadership to ensure social initiatives align with long-term brand objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in B2B social media, community management, or digital brand strategy, ideally within HR tech, SaaS, or a related technology sector.
• Proven ability to develop and execute multi-channel social strategies in a global context, with demonstrated experience targeting U.S.-based audiences.
• Strong understanding of social analytics, engagement metrics, sentiment analysis, and performance reporting.
• Experience collaborating with paid media teams or agencies to align organic and paid social initiatives.
• Excellent storytelling skills, with the ability to translate complex B2B topics into engaging, human-centered narratives.
• Familiarity with social scheduling platforms (e.g., Hootsuite, Sprout), analytics dashboards, and CRM integration considerations.

Benefits

• The opportunity to work with a purpose — simplifying global expansion across borders and cultures
• A diverse and inclusive environment
• Country-specific benefits
• Flexible PTO
• Your birthday off and a day for you to volunteer and give back to the organization of your choice
• Generous Parental Leave Program
• Growth and development opportunities with access to a top learning content provider
• The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.