Responsibilities

• Own integrated campaign strategy and execution
• Design and execute multi-channel integrated campaigns aligned to pipeline and revenue targets
• Build and maintain the global campaign calendar for customer segments, and target industry verticles .
• Coordinate campaign inputs and outputs across email, social, web, paid media, events, and partner channels so that our voice in market is consistent and cadenced
• Develop campaign messaging and narrative
• Craft the core message, narrative, and positioning that anchor each campaign, then adapt it for regional audiences, buyer personas, and vertical use cases
• Translate business priorities and solution capabilities into buyer-facing value propositions that resonate at every stage of the funnel
• Own campaign-level messaging frameworks and ensure downstream assets (web copy, email, sales collateral, event content, social) stay tightly aligned to them
• Brief and coordinate creative, content, web, marketing ops, and regional field teams on the assets, timing, and asks each campaign requires
• Partner with sales and sales leadership to align campaigns with pipeline priorities, deal cycles, and territory plans

Requirements

• 7+ years of B2B marketing experience, with 3+ years running integrated campaigns in a SaaS or enterprise technology environment
• Demonstrated ability to develop campaign messaging, narrative, and positioning — you can take a raw business priority and turn it into a message that lands with buyers
• Track record of running multi-channel campaigns that generated measurable pipeline
• Strong understanding of enterprise buyer journeys and how to design campaign motions that move opportunities through mid-funnel stages
• Experience segmenting campaigns by region, industry vertical , and customer segment
• Comfort operating as the campaign quarterback — writing briefs, herding cross-functional stakeholders, and holding a global calendar together
• Excellent writer and editor; can craft copy directly when needed and can direct others when scaling
• Proficiency with marketing automation (Marketo, HubSpot, or similar), Salesforce, and campaign analytics tools
• Bachelor's degree or equivalent experience

Preferred

• Background running vertical or ABM-oriented campaigns in Retail, FSI, or other regulated industries
• Experience with hyperscaler or SI co-marketing programs