Responsibilities

• Strategic Narrative Architect: Lead the development and localized execution of PR & communication strategies for North America. Define key messaging that elevates brand heat and drives long-term brand equity.
• End-to-End Campaign Mastery: Own the PR lifecycle—from high-energy product launches and designer collaborations to impactful CSR initiatives. Ensure every touchpoint is culturally resonant, legally sound, and quintessentially "Halara."
• Media Relationship Powerhouse: Proactively build and nurture a "gold-standard" network of top-tier fashion, lifestyle, and business media. You’ll be the primary point of contact for high-profile press, managing everything from exclusive interviews to rapid-response media inquiries.
• Content & Storytelling Excellence: Draft and polish compelling brand stories, press kits, and executive bios. You have a knack for turning technical product features (like our signature fabrics) into lifestyle stories that editors want to cover.
• Data-Driven Optimization: Don’t just report—analyze. Track media impressions, SOV (Share of Voice), search lift, and sentiment analysis to calculate ROI and pivot strategies for maximum impact.
• Reputation Guardian: Stay ahead of the curve by identifying potential PR risks and navigating crisis communications with agility and composure.

Requirements

• Experience: 2–5 years of proven success in PR or Brand Communications. If you’ve worked in Athleisure, Fashion, DTC, or FMCG, we want to talk to you.
• Media Savvy: Deep familiarity with the North American media landscape (digital, print, and broadcast). Having an existing "little black book" of editors and stylists is a massive plus.
• Communication Pro: Exceptional writing skills with the ability to toggle between professional press releases and trendy, consumer-facing narratives.
• Growth Mindset: You thrive in a fast-paced, "move fast and break things" environment. You are results-oriented, highly organized, and obsessed with detail.
• Education: Bachelor’s degree or above in Communications, Journalism, Marketing, or a related field.