Global Product Marketing Manager – Surgery at GE HEALTHCARE | Perry County, OH | $116K/yr – $174K/yr

GE HEALTHCARE

Global Product Marketing Manager – Surgery

Perry County, OH (Remote)

$116K/yr – $174K/yrSenior Level6+ years expOther

Posted 6 weeks ago

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Job Summary

Own and shape the medical technology messaging engine from discovery to launch, coordinating global strategy with regional teams and clinical partners to prove value and win at the point of sale.

Product Marketing Leadership: Own positioning, messaging frameworks, and evidence-backed claims across global and regional markets.
Launch & GTM Execution: Lead New Product Introductions, cross-functional launches, and market-ready sales tools with clear success metrics.
Market Intelligence: Continuously translate VOC, competitive dynamics, and regulatory considerations into roadmap inputs and differentiated collateral.

Job Description

Develop distinctive product positioning that clearly articulates value to different customer segments
Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value
Ensure consistent positioning across all customer touchpoints and marketing materials
Adapt core messaging for regional markets while maintaining global brand consistency
Design and manage New Product Introductions at global events (internally & externally) & support major regional events
Design comprehensive go-to-market strategies for new product launches and major releases
Coordinate cross-functional launch activities including training, events, and marketing campaigns
Develop launch timelines and success metrics to measure effectiveness
Partner with regional marketing teams to adapt strategies for local market conditions
Partner with clinical and product teams to support product claims and evidence generation strategies

GE HEALTHCARE

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.We embrace a culture of respect, transparency, integrity and diversity and we work to create a world where healthcare has no limits.

Founded in 1997

Chicago Ridge, Illinois, USA

59K employees (2,550 in marketing)

www.gehealthcare.com