Responsibilities

• Co-develop and drive the 3–5 year global portfolio marketing strategy for Parameters & Consumables, aligning with enterprise growth priorities.
• Act as a strategic advisor to Product Management, R&D, and Commercial leaders by providing data-driven market perspectives and growth opportunities.
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify and prioritize white space opportunities, adjacent markets, and new business models.
• Own and lead core upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning.
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
• Monitor competitive dynamics, clinical trends, and regulatory shifts to proactively adjust portfolio strategy.
• Ensure alignment of upstream strategy with downstream execution across regions. Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
• Lead NPI go-to-market strategy, including launch readiness, LHRA development, and integrated marketing programs to drive adoption and market penetration.
• Integrate market research and voice-of-customer insights to inform and influence pricing strategies that drive lifecycle value, margin expansion, and sustained profitability.
• Develop and drive end-to-end commercialization playbooks, ensuring consistency and scalability across regions while enabling local market activation.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred).
• 8+ years of progressive experience in product marketing, product management, or strategy; 5+ years in healthcare/medtech strongly preferred.
• Demonstrated success operating at a strategic level, influencing senior stakeholders and driving enterprise initiatives.
• Deep demonstrated expertise in upstream marketing disciplines, including: market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization
• Proven ability to translate insights into growth strategies that deliver measurable business impact.
• Proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.
• Strong track record of working in a global, matrixed organization with cross-functional leadership.
• Strong presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize, develop, build rapport, and influence.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.