Global Product Marketing Manager, Magnetic Resonance (MR) Applications (Multiple Positions)

Waukesha, WI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive global MRI-focused product marketing strategy and launches to grow GE HealthCare's market share in clinical care by aligning regional plans and evidence-generation.

  • Drive development and execution of marketing plans for MRI products and clinical care solutions.
  • Must-have: seven years in MRI marketing and healthcare product sales experience.
  • Standout: cross-functional launches with regional and global alignment.

Job Description

Drive global MRI-focused product marketing strategy and launches to grow GE HealthCare's market share in clinical care by aligning regional plans and evidence-generation.

  • Drive development and execution of marketing plans for MRI products and clinical care solutions.
  • Review competitor products and differentiate GE HealthCare offerings.
  • Conduct data analysis using internal and external sources to support recommendations.
  • Perform clinical and industry trend analysis, market share, and win/loss tracking for growth.
  • Collect and prioritize product introduction and improvement recommendations and analyze the competitive landscape.
  • Identify budget requirements to ensure proper execution.
  • Orchestrate research to assess market environments and unmet customer needs.
  • Identify and mitigate market and distribution risks with a formal plan.
  • Collaborate with Region Product Marketing, Product Management, Engineering and Global Design on the roadmap.
  • Work with Region Product Marketing to define programs for loyalty and retention on installed base.
  • Must-have: Seven years in marketing, with MRI product experience.
  • Experience in MRI product sales within the healthcare industry.
  • Strong ability to develop value propositions for radiologists and C-level stakeholders.
  • Proven track record of cross-functional product launches engaging regions and global teams.
  • Ability to plan and manage budgets for marketing programs.
  • Experience with evidence generation plans for NPIs and installed base products.
  • Analytical skills for market and competitive intelligence, including win/loss analysis.
  • Knowledge of MR physics and operating complex MR scanners.
  • Experience defining brand, value propositions, and competitive positioning.
  • Willingness to travel ~15% domestic and 15% international to industry events.
  • GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
GE HealthCare logo

GE HealthCare

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.We embrace a culture of respect, transparency, integrity and diversity and we work to create a world where healthcare has no limits.

Founded in 1997
Chicago Ridge, Illinois, USA
59K employees (2,550 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$146.4K
Traffic Source Mix
Search
31.6%
Direct
44%
Referral
17.6%
Social
5.1%
Paid
1.5%

Headcount Trend

Current headcount: ~58.9K

Marketing Team

Marketing Team Size
1,686 (3% of company)
Median Career Experience
21 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$5.5B
Last Raise
$1.2B
Post IPO Secondary, 1 years ago

Funding History

  • Nov 2024
    Post IPO Secondary • $1.2B
  • Sep 2024
    Post IPO Secondary • $1.3B
  • Feb 2024
    Post IPO Secondary • $1.1B

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