Responsibilities

• Lead the continuous optimization of global paid media campaigns to maximize return on ad spend and overall media efficiency.
• Spearhead a strategic A/B testing and Conversion Rate Optimization program to refine creative assets and enhance the user experience.
• Act as the primary validator of media data integrity across Domo, GA4, and Looker Studio to ensure absolute reporting accuracy.
• Proactively monitor audience engagement to combat ad fatigue, implementing rapid-response creative rotation and "always-on" strategies.
• Collaborate with technical teams to verify tracking implementations via Google Tag Manager and execute advanced CRM offline conversion activations.

Requirements

• Expert-level navigation of GA4, Google Tag Manager, Looker Studio, and Domo for performance auditing and data verification.
• Proven track record in managing and optimizing large-scale paid media campaigns across Meta, LinkedIn, and Google Ads.
• Demonstrated experience in applying CRO principles and running complex A/B testing frameworks to improve conversion funnels.
• Strong ability to translate complex performance data into clear, tactical optimizations for cross-functional stakeholders.

Preferred

• Experience with Media Mix Modeling (MMM) implementation and agency partner management.
• Deep technical understanding of Server-Side Tracking (SST) and Conversions API (CAPI) integrations.
• Background in the AECO or construction technology industry.

Benefits

• Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.