Responsibilities

• GLOBAL PAID MEDIA STRATEGY & EXECUTION
• Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms.
• Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances.
• Own full-funnel paid media performance from impression → click → conversion.
• Evaluate new channels, formats, and technologies that support efficient international expansion.
• DEMAND CONVERSION & FUNNEL OPTIMIZATION
• Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media.
• Collaborate to build and iterate on high-impact global conversion experiences.
• PORTFOLIO PERFORMANCE & ANALYTICS
• Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment.
• Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI.
• Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance.
• CREATIVE STRATEGY & EXPERIMENTATION
• Lead paid media creative testing strategies—iterating messaging, concepts, and formats.
• Translate funnel insights into briefs that elevate creative quality globally.
• Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences.
• CROSS-FUNCTIONAL COLLABORATION
• Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts.
• Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling.