Ads Strategist, B2B Paid Media - US/CA
Speedwork -- LinkedIn Ads Agency
USA (Remote)
$84K/yr - $108K/yr (Est.)AgencyContractMid level3+ years exp.
8 hrs ago
Global Paid Media Specialist
Indiana, PA (On-site)
$75K/yr – $90K/yrSenior Level3+ years expFull time
Posted 9 days ago
Job Summary
Own and drive global paid media strategy and execution across multi-country campaigns, manage agency partnerships, optimize performance metrics, and oversee localization, tracking, and attribution.
- Lead global campaign strategy and execution across Google, Meta and additional channels
- Oversee localization, tracking setup, budget allocation, and A/B testing across markets
- Drive performance optimization and scaling with cross-functional CRO and analytics input
Job Description
Responsibilities
- Global Campaign Paid Media Strategy & Execution
- Plan, ship, and manage multi-country campaigns via agency partners across:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- Additional relevant paid channels as needed
- Develop localized campaign structures aligned to regional goals and metrics
- Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
- Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
- Manage budget allocation across markets based on performance and growth opportunity
- Performance Optimization & Scaling
Requirements
- 3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
- Experience managing multi-country or international campaigns
- Advanced proficiency in: Google Ads, Meta Ads, Influencer Ads/Whitelisting
- Strong knowledge of: Google Analytics 4, Google Tag Manager, Meta, Online Media overall
- Conversion tracking and attribution modeling
- Experience managing monthly budgets of $500K+ (or relevant global scale)
- Strong Excel/Google Sheets capabilities
- Multilingual proficiency: Professional working proficiency in French, German, and Spanish
- Strong analytical and strategic thinking skills
- Excellent written communication skills for multilingual ad copy oversight
Preferred
- Experience in multi-location or international media/marketing agency
- Familiarity with CRM integrations, campaign processes, and conversion tracking
- Experience scaling performance campaigns internationally
Benefits
- The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
- Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.
Salaries
Posted range
$75K/yr – $90K/yr
Taken straight from the job posting.
The middle of this range ($83K) is 10% above the median base salary for Paid Media Specialist roles in the United States ($75K).
Paid Media Specialist median pay in the United States
Most pay falls between $68K and $82K. Based on 102 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$76.3K
Traffic Source Mix
Search
30.5%
Direct
59.2%
Referral
3.8%
Social
4.9%
Paid
1.5%
Headcount Trend
Current headcount: ~1
Links
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