Global Marketing Senior Director, CVRM

Responsibilities

• Strategy Development: Develop and implement comprehensive global marketing strategies tailored to patients with Hard to Control Hypertension, ensuring alignment with corporate objectives.
• Patient Insights: Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
• Shape product strategy with a tie to disease area strategies and insights (in HTN, CKD, HF)
• Stakeholder Engagement: Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs.
• Cross-Functional Collaboration: Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies.
• Innovation & Digital Transformation: Drive innovation in patient and HCP engagement through digital platforms, mobile applications, and telehealth solutions.
• Performance Monitoring: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of programs and refine strategies as necessary.
• Regulatory Compliance: Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
• Budget Management: Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
• This role will report to the Global Head of Marketing

Requirements

• Bachelor’s degree
• 10+ years pharmaceutical commercial experience
• Expertise in Development of Patient strategy and implementation
• Broad commercial experience including pre-launch and launch
• Experience with budget/expense management, business case development and management/ communication of brand performance. Evidence of developing compelling business cases

Preferred

• An advanced degree (MBA, MSc or PhD) is preferred
• Expertise in cardiovascular, renal, and / or metabolic disease areas

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.