Responsibilities

• Design, documentation, and deployment of global performance marketing frameworks — adapting US-proven strategies for regional market dynamics while maintaining enterprise consistency.
• Lead the rollout and adoption tracking of the Global Marketing Measurement Framework across priority markets, ensuring standardized KPIs, dashboards, and reporting cadences are embedded in regional operations.
• Monitor global industry trends and surface new performance opportunities, translating them into actionable guidance for regional teams.
• Serve as the primary bridge between US performance capabilities and regional marketing teams, ensuring knowledge flows in both directions.
• Partner with regional CMOs, performance marketing managers, and analytics leads to understand local market needs, identify capability gaps, and co-develop solutions that accelerate growth.
• Facilitate cross-region knowledge sharing by establishing and managing forums such as global performance standups, working sessions, and Slack communities where regional teams exchange learnings and best practices.
• Act as a key liaison between regional performance teams and US-based channel leads (e.g., Media, Dentsu, web platform teams) to ensure cohesive global-to-local activation.
• Build and maintain the measurement and reporting architecture that provides senior leadership with clear line-of-sight into regional marketing performance.
• Coordinate the weekly aggregation of regional performance data, contributing to executive-ready summaries that distill global metrics, wins, risks, and strategic implications.
• Develop compelling, simple executive presentations that synthesize cross-regional insights into a coherent global performance narrative, supporting leadership decision-making.

Requirements

• Bachelor's degree.
• 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong focus on performance marketing, data analytics, campaign optimization, or marketing enablement; global or multi-market experience strongly preferred.
• 1-2 years crafting compelling, simple, executive-ready strategy decks and performance summaries; strong level of comfort with PowerPoint.
• High level of proficiency in Excel, data visualization tools (e.g., PowerBI, Tableau), and marketing analytics platforms (e.g., Google Analytics, Google Ads, CRM platforms); high comfort level with data.
• Demonstrated experience translating complex, multi-market data into clear strategic narratives for senior leadership.
• Strong organizational and analytical skills, creative problem-solving, and attention to detail — with the ability to manage multiple workstreams across time zones simultaneously.
• Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse, multicultural audiences.
• Proven ability to influence without direct authority — building trust and alignment across regions, capabilities, and leadership levels.
• Cultural awareness and sensitivity; experience working across geographies and with diverse teams is highly valued.
• Comfort with ambiguity and a self-starter mindset; ability to shift gears and serve as an agent for change in a fast-evolving global organization.

Preferred

• Automotive industry experience or within a large, matrixed global marketing organization
• Hands-on experience with marketing technology platforms (CDPs, ad platforms, analytics suites, creative tools)
• Familiarity with AI-enabled marketing tools and a track record of driving technology adoption across teams

Benefits

• Medical, dental, vision, Health Savings Account, Flexible Spending Accounts
• Retirement savings plan
• Sickness and accident benefits
• Life insurance
• Paid vacation & holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts
• Total Rewards resources