Global Marketing Manager of Innovation

Brea, CA (Hybrid)

$110K/yr – $187K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive market research, VOC/vos insights, and cross-functional collaboration to shape BD innovation and product launches.

  • Must-have: 3–5 years in marketing/product management with cross-functional leadership.
  • Standout: Global product launch ownership and GPDS process involvement.

Job Description

Responsibilities

  • Propose and perform appropriate market research and VOC activities for innovation projects create need statement, assess value pool/market size, prioritized value drivers and BD ability to win.
  • Stay up-to-date with industry trends, competitive landscape, analyze market data, VOC and VOS insights to identify areas for improvement in our product and service offerings as well as innovation opportunities.
  • Collaborate with the innovation team (R&D, MA and etc) to advance projects in the ideation phase through Gate A/B and C
  • Serve as key marketing contact with starts up companies for potential external partnership assessment and opportunities to accelerate the innovation velocity.
  • Propose line extensions and new products to better serve segment needs and optimize sales potential, Collaborate with the product development team to define and prioritize product features and enhancements based on market feedback and customer needs
  • Support the Global Product Development System (GPDS) process as a core team member for the assigned project(s). Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.
  • Lead the product launch efforts, in collaboration with downstream and region marketing team. Develop a global marketing and related launch plan that defines "how to win,” including market development, evidence generation, marketing communications and promotional strategy, content creation, pricing strategies, and customer and sales -facing associate training.

Requirements

  • Minimum 3-5 years of experience with a focus in marketing and/or product/solution management with demonstrated excellence in innovation and product development required
  • Ability to understand technical and clinical aspects of intravenous infusion business required
  • Experience in highly matrixed environments, able to work with cross-functional teams and to lead teams beyond your direct span of control required
  • Excellent communication, presentation, and interpersonal skills required
  • Ability to work independently and as part of a team required
  • Customer focused and results orientated required
  • Strong negotiation skills required
  • Refined ability to influence cross functional teams with authority required
  • Ability to handle and prioritize multiple projects required
  • Adept in collaborating with others to meet project goals, timelines, and/or deliverables. Effectiveness in organizing and prioritizing tasks to achieve established deadlines required

Preferred

  • MBA preferred
  • Bachelor’s degree preferred in Marketing, Business, Finance, Engineering, or related field

Benefits

  • Annual Bonus
  • Potential Discretionary LTI Bonus
  • Health and Well-being Benefits
  • Medical coverage
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Dental coverage
  • Vision coverage
  • Hospital Care Insurance
  • Critical Illness Insurance
  • Accidental Injury Insurance
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BD

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BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Traffic Signals

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1M
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$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

Marketing Team

Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

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