Responsibilities

• Global MarCom Strategy & Campaign Leadership
• Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing.
• Translate product positioning into compelling customer-centric messaging across the customer lifecycle.
• Ensure alignment of consistent and compelling messaging across all channels.
• Omnichannel Growth Marketing & Demand Generation
• Own the global omnichannel growth marketing strategy for Research Reagents across web, email, SEO/SEM, paid media, social media, webinars, events, content syndication, and account-based marketing programs.
• Develop and execute integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Optimize full-funnel performance through audience segmentation, customer journey orchestration, lead nurturing, and continuous testing of campaigns, content, and conversion paths.
• Drive continuous improvement of customer journeys, conversion performance, lead management processes, and marketing-to-sales alignment.
• Leverage data, analytics, and AI-enabled marketing technologies to enhance campaign effectiveness, personalization, content optimization, and productivity.

Requirements

• Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred.
• 8+ years of experience in B2B marketing/marcom, preferably in life sciences
• Strong experience in demand generation, digital marketing, and multi-channel campaign execution.
• Experience marketing life sciences research tools or flow cytometry reagents preferred.
• Proven ability to translate customer insights into effective messaging and commercial programs
• Demonstrated success driving demand generation, pipeline growth, and measurable business outcomes through omnichannel marketing programs.
• Experience supporting product launches and integrated go-to-market strategies and campaigns
• Proven ability to use data and analytics to prioritize media/channel decisions and improve marketing effectiveness.
• Experience defining and tracking lead qualification frameworks (MQL, SQL, SAL), conversion metrics, attribution models, and funnel analytics.
• Strong understanding of CRM, marketing automation (e.g., Marketo), lead scoring, and campaign measurement platforms (Salesforce, Marketo, Adobe Analytics, Google Analytics, or equivalent).