Global Marketing Communications Specialist

Responsibilities

• Route materials through document control/quality system and work in accordance with Legal, Regulatory, CMA and Compliance guidelines/requirements/policies. Provide timely updates to all parties involved in submission and approval.
• Own development and project management of marketing communications deliverables, from concept through completion and measurement. This includes managing creative development of print and digital (e.g., web, social media), promotional materials (e.g., advertisements, brochures, white paper, presentations, press releases, videos), review and editing processes, printing/publishing, archiving and updating. Involves ensuring all assets are available and acessible for global teams to use for in-languge adaptations.
• Working with Global Marketing counterparts, lead the development, creative direction, and execution of BU, product and category-level Marketing Communications launch plans and campaigns. Plans may include advertising, collateral (e.g., spec sheets, videos, brochures, presentations, case studies, testimonials), direct marketing, public relations activities, digital media (website, social media, pay per click, e-blasts), and trade shows and events. Ensure brand compliance, message accuracy and consistency across all materials.
• Supports development of creative briefs and project plans and manages overall timelines. Materials must be routed through the regulated system.
• Manage projects from project definition, resource identification, contracting and management, to implementation.
• Drive programs and projects to completion, on time often under tight deadlines, within budget.
• Manage relations with external vendors (agencies, printers, photographers, etc.) to complete projects on time and on budget.
• Participate in the planning of marketing communications strategies and programs in support of trade shows and product-related events for assigned business/product lines.
• Encourage development of metrics-based components for all projects and programs.
• Ensure that product line(s) are represented appropriately in corporate communications and other Teleflex company activities.

Requirements

• Bachelor’s degree or equivalent in marketing, communications, business, design, or associated field.
• 5+ years professional experience including direct experience in integrated marketing communications planning, creative direction, digital marketing, media planning, public relations and associated areas.
• Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required.
• Marketing agency experience a plus, especially in account service.
• Experience working in a regulated environment, with healthcare, medical device or pharmaceuticals preferred.
• Strong project management skills: capable of managing multiple projects both independently and as part of cross-functional teams.
• Excellent written and verbal communications with strong editing, proof-reading and copywriting abilities. Ability to interpret and analyze marketing plans to develop appropriate communications program strategies and tactics.
• Ability to provide creative and strategic guidance and focus to team members.
• Proven ability to build strong relationships in a matrixed organization.
• Ability to work within the constraints of a regulated industry while maintaining and elevating creative marketing communications.