Responsibilities

• Own and evolve the BU-aligned MarCom strategy; translate business priorities into messaging, positioning and communications plans.
• Act as a true marketing partner to Business Development — proposing plans, shaping go-to-market and implementing them
• Drive a market-led approach
• Establish KPIs, measure ROI and provide measurable, data-driven insights back to the business.
• Lead content development and storytelling, translating complex technical/regulatory topics into clear customer messaging.
• Own product launch and commercialization communications for the refrigerants portfolio.
• Create collateral autonomously and steward the BU brand across channels.
• Own the BU content strategy for the corporate website and the priority social media channels, translating BU and product priorities into a clear, customer-led digital narrative.
• Drive digital and demand-generation activity in partnership with the Digital Strategy & Campaign team.
• Establish KPIs, measure ROI and provide measurable, data-driven insights back to the business

Benefits

• We offer a comprehensive benefits package that includes healthcare coverage, a 401(k)-retirement savings plan, paid company holidays, paid vacation time, paid sick time, parental leave, short- and long-term disability leave, and an employee assistance program.