Responsibilities

• Build and deploy CRM campaigns and marketing automation programs
• Configure, test and deploy CRM campaigns and automated workflows in Salesforce Marketing Cloud or equivalent platforms.
• Ensure reliable execution of campaigns, data flows, triggers and automation processes.
• Apply strong quality-control standards to secure timely and accurate campaign delivery.
• Troubleshoot automation issues with technical teams (DDVC) when required.
• Activate customer journeys
• Translate CRM priorities, audience insights and journey objectives into concrete customer journey scenarios and content needs.
• Build automated journeys across key lifecycle moments: acquisition, onboarding, engagement, retention and reactivation.
• Define operational journey logic, triggers, personalization rules and channel orchestration.
• Maintain reusable journey templates and automation frameworks.

Requirements

• Hands-on experience in CRM activation, marketing automation or lifecycle marketing.
• Strong knowledge of Salesforce Marketing Cloud or an equivalent marketing automation platform.
• Ability to build, test and deploy automated customer journeys and CRM campaigns.
• Ability to translate CRM priorities into campaign content, operational briefs and activation assets, either directly or in coordination with external agencies.
• Solid understanding of triggers, segmentation, personalization and campaign orchestration.
• Strong execution discipline, attention to detail and quality-control mindset.
• Ability to work with multiple stakeholders across Business Areas, DDVC, Strategic Programs and external partners.
• Analytical mindset and ability to translate performance results into concrete optimization actions.
• Experience in an international or multi-market organization.

Preferred

• Experience coordinating external CRM, content or marketing automation agencies for campaign production and content adaptation.
• Knowledge of CRM data structures and audience management.
• Experience with SMS, push notifications or omnichannel orchestration.
• Experience creating playbooks, templates or operational guidelines.

Benefits

• comprehensive corporate benefits package, including a variety of health plan options
• Dental, vision
• 401k with a matching program
• generous PTO and sick time
• employee fitness program
• and more