Global Lifestyle PR Manager

Boston, MA (Hybrid)

$100K/yr – $158K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead global cultural PR strategy for New Balance, shaping storytelling across product launches, partnerships, and experiences while building media relationships.

Own global cultural strategy and alignment
Lead storytelling and product launch PR
Manage agency partners and cultural seeding

Job Description

Responsibilities

Cultural Strategy & Global Alignment
Develop and lead integrated PR strategies that position New Balance at the forefront of global culture.
Partner with regional teams to activate ideas in ways that feel locally authentic and globally connected.
Storytelling & Brand Expression
Shape and elevate narratives that connect sport, design and culture in meaningful ways.
Lead communications for key product launches, collaborations and cultural moments.
Develop culturally resonant storytelling strategies that move beyond product launches to create meaningful brand heat and conversation.
Concept and oversee PR-driven experiences and events that spark conversation and create lasting impact.
Represent the brand externally, building strong media relationships and driving high-quality coverage.
Identify and cultivate relationships with emerging cultural voices, creatives, stylists, tastemakers and next-generation media shaping the future of lifestyle culture.

Requirements

5–7+ years of experience in lifestyle, footwear or culturally-driven brand communications.
Deep fluency in sneaker, streetwear and fashion culture, with a strong point of view on design, trends and the communities driving what’s next.
Strong understanding of global sneaker, fashion and streetwear ecosystems, contemporary culture and the communities influencing them.
Proven ability to translate cultural insight into compelling narratives and impactful earned media.
Strong, established relationships with leading editors, stylists and cultural voices.
Excellent communication skills, with a refined eye for storytelling and detail.
Bachelor’s degree in Marketing, Communications or related field (preferred).

Benefits

Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

New Balance

3.9 Glassdoor

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded in 1906

Brighton, MA, US

9.9K employees (1,403 in marketing)

www.newbalance.com

71% recommend to a friend

88% CEO approval