Global Integrated Marketing Director

Oakdale, CA (Remote)

Salary Not AvailableDirector/Executive12+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global marketing leadership and drive enterprise-wide alignment of brand, demand, and regional activation.

  • Must-have: 12+ years in global marketing leadership across matrixed organizations.
  • Standout: Proven ability to build scalable operating models and governance for multi-region campaigns.

Job Description

Responsibilities

  • Lead the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support enterprise and business-unit objectives.
  • Oversee global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative campaigns, setting clear priorities, decision rights, and performance expectations.
  • Partner with portfolio, commercial, and regional leaders to develop customer segment-led campaigns, value propositions, content, and activation playbooks that support pipeline growth and sales effectiveness.
  • Own global creative and content strategy, ensuring consistent brand expression, scalable content systems, strong creative standards, and effective campaign governance across channels.
  • Drive digital marketing performance across paid media, marketing automation, SEO/SEM, account-based marketing, analytics, and web properties, with clear KPIs tied to awareness, engagement, pipeline, and revenue contribution.
  • Serve as a central connector across global marketing, sales, regions, portfolio management, and innovation teams to improve alignment, speed to market, and executional consistency.

Requirements

  • 12+ years of progressive marketing leadership experience, including experience in global, matrixed organizations.
  • Proven ability to lead integrated marketing functions spanning communications, digital marketing, creative, campaign execution, and customer or segment marketing.
  • Demonstrated track record of driving commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance.
  • Experience building, scaling, or evolving global marketing operating models, processes, governance, and performance measurement frameworks.
  • Exceptional leadership, communication, storytelling, and stakeholder management skills, with the ability to influence across functions and regions.
  • Experience in B2B, regulated, or science-based industries preferred, such as food, animal health, diagnostics, life sciences, or related sectors.

Preferred

  • Experience in B2B, regulated, or science-based industries preferred, such as food, animal health, diagnostics, life sciences, or related sectors.

Benefits

  • A senior leadership opportunity to shape global integrated marketing strategy and influence commercial growth across a complex, international organization.
  • The opportunity to lead and develop high-performing teams across communications, digital, customer segment marketing, creative, and campaigns.
  • Flexible location options, with Oakdale preferred.
  • A standard benefits package, including programs designed to support employee well-being and professional success.
  • A collaborative environment where strategic thinking, customer focus, accountability, and continuous improvement are valued.
Neogen Corporation logo

Neogen Corporation

Neogen®’s Solutions Can Be Found at Every Step of the Food Chain.Neogen provides a comprehensive range of solutions and services for the food processing, animal protein and agriculture industries, not only helping to protect the world’s food supply, but also enabling our customers to produce more efficiently and effectively than they could before.We are also proud to serve the companion and performance animal industries, as well as the fields of life sciences and toxicology.

Founded in 1982
Lansing, Michigan, USA