Global Industry Marketing Lead

Responsibilities

• Architect and execute the global marketing strategy for our survey and mapping audiences, directly aligning initiatives with core business goals.
• Partner across GTM, product, and sales teams to translate complex technology into compelling value propositions across owned, paid, and earned media channels.
• Lead high-visibility integrated programs spanning digital campaigns, high-touch events, and thought leadership.
• Design and deploy demand generation strategies to attract, nurture, and convert qualified leads for a healthy pipeline.
• Cultivate cross-functional consensus and build collaborative relationships across global product, sales, regional, and executive stakeholders.

Requirements

• Proven end-to-end B2B marketing expertise spanning campaign development, messaging, content creation, and events.
• Agile learner with a curious mindset, capable of rapidly mastering new technical ecosystems and customer pain points.
• Outstanding cross-functional navigator who excels at influencing without authority in complex matrix environments.
• Master storyteller adept at converting technical features into benefit-driven messaging for targeted audience.
• Proactive, self-directed work ethic with experience collaborating across global time zones.

Preferred

• Experience driving marketing strategies within the geospatial, surveying, mapping, or AEC sectors.
• Familiarity with enterprise-level lead conversion and demand generation frameworks.

Benefits

• Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.