Global Head of Marketing Data & Insights, MD

Responsibilities

• Set a clear vision and practical roadmap for marketing data, analytics, measurement and insights.
• Start with the business questions that matter most, then focus the team on the work that can improve decisions and results.
• Define a practical AI agenda for marketing analytics, prioritizing a small number of high-value use cases that can demonstrate impact, build confidence and scale over time.
• Bring an informed external view of new measurement practices, data capabilities and AI tools, and apply them where they add real value.
• Create a simple, shared set of measures across brand, reputation, audience engagement, client journeys, campaigns, channels, pipeline and business outcomes.
• Set a high bar for data visualization so complex findings become clear, compelling stories that help people decide and act.
• Guide the design and automation of dashboards for distinct audiences—from senior executives reviewing enterprise performance to marketers making in-flight campaign decisions.
• Build self-service reporting and timely alerts that give teams useful answers without adding unnecessary manual work.
• Match the measurement approach and level of detail to the decision—whether we are setting strategy, reviewing investment or improving work already in market.
• Build a disciplined test-and-learn approach using attribution, incrementality, experiments, benchmarks and other fit-for-purpose methods.

Requirements

• 12+ years of experience in marketing analytics, measurement, data strategy, audience insights or a related field, including experience leading teams and building capabilities.
• Experience in financial services or another highly regulated industry, with a practical understanding of privacy, risk and controls.
• A strong record of solving business and marketing problems with data, not simply producing reports.
• Deep knowledge of marketing measurement, including key performance measures, attribution, incrementality, experimentation, benchmarking and optimization.
• Experience using customer, behavioral and market data to identify trends, explain performance and improve marketing decisions.
• A track record of partnering with data engineering, data science, technology and operations teams to improve data access, quality, integration and reporting.
• Experience setting visualization standards and delivering automated, self-service dashboards for executive, strategic and campaign-level audiences.
• The ability to turn complex analysis into clear stories, recommendations and choices for senior leaders and non-technical audiences.
• Experience building or transforming an analytics, measurement or insights function and developing strong, globally distributed teams.
• A collaborative leadership style, sound business judgment and the confidence to challenge assumptions constructively.

Benefits

• Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.