Responsibilities

• Paid Search Management (Ryze AI): Design, execute, and optimize paid search campaigns using Ryze AI. Manage keywords, bidding strategies, ad creative, and landing pages to maximize conversion rates and ROI. Monitor campaign performance metrics and continuously test to improve efficiency and optimize for new pipeline generation.
• Display Advertising (6Sense): Oversee display campaigns using 6Sense, leveraging account-based marketing data and intent signals to reach target accounts. Manage creative variations, audience segments, and budget allocation across display channels to support pipeline generation.
• Content Syndication Programs: Build and manage content syndication partnerships to amplify reach and generate qualified leads. Select syndication platforms, negotiate terms, manage content distribution, and track lead quality and ROI.
• Performance Optimization: Establish KPIs, build dashboards, and conduct regular performance analysis across all paid channels. Provide monthly reporting to leadership and recommend strategic adjustments based on data insights.
• Budget Management: Manage allocated budget across paid search, display, and syndication channels. Forecast spending, track ROI, and allocate resources to highest-performing initiatives.
• Team Collaboration: Work closely with field marketing, global campaigns, marketing operations, creative, and web marketing teams to ensure consistent messaging and alignment on campaign objectives and lead quality standards.
• Tools & Systems: Maintain fluency with marketing technology stack, including Ryze AI, 6Sense, analytics platforms, and CRM integrations. Continuously evaluate new tools and platforms to enhance program effectiveness.

Requirements

• 5+ years of experience managing paid media campaigns at scale, with demonstrated expertise across search, display, and/or programmatic advertising
• Hands-on experience with Ryze AI or similar paid search platforms; 6Sense or comparable account-based marketing/intent data platforms highly valued
• Proven expertise in content syndication program management (partner selection, ROI tracking, lead quality management)
• Advanced analytics skills: Strong ability to pull, analyze, and visualize performance data; experience with Excel, Google Analytics, Looker, or similar tools
• Campaign optimization acumen: Demonstrated success improving campaign efficiency, conversion rates, and ROI through testing and data-driven decisions
• B2B marketing background: Experience in B2B demand generation, lead management, or similar environments preferred
• Strong communication skills: Ability to present insights and recommendations to senior leadership; clear documentation of processes and performance

Preferred

• Google Ads and Display certifications (or equivalent platform certifications)
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot)
• Familiarity with account-based marketing (ABM) strategies and execution
• Background in growth-focused or startup environments
• Experience collaborating with sales teams to align on lead quality and SLA metrics

Benefits

• Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.