GLOBAL DATA SCIENTIST - MARKETING MEASUREMENT AND OPTIMIZATION (Remote) at McCormick Flavor Solutions | Hunt Valley, MD | $88K/yr – $154K/yr

McCormick Flavor Solutions

GLOBAL DATA SCIENTIST - MARKETING MEASUREMENT AND OPTIMIZATION (Remote)

Hunt Valley, MD (Remote)

$88K/yr – $154K/yrSenior Level4+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the evolution of McCormick’s media measurement stack, linking MMM and brand metrics with in-flight tests and creative experiments while building forecasting tools that plug into the demand platform.

Media measurement ownership: MMM integration, lift studies, A/B tests, and pre-market factors.
Forecasting & tooling: Build media-driven volume forecasts for the demand platform.
Tool sourcing and enablement: Scout external tools and train partners to use optimization capabilities.

Job Description

Responsibilities

Lead the design and implementation of next-gen media measurement and optimization capabilities, integrating marketing mix, long term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), pre-market factors that affect media (e.g., creative testing)
Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform
Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick
Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities
Develop training content that enables business partners to use marketing optimization capabilities more effectively

Requirements

Bachelor’s degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field
4+ years’ experience in data science, with media analytics exposure a plus
Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales
Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models
Demonstrated ability to connect the dots between complex data/analytics and business understanding
Proficiency with building dashboards for business users using data visualization software (Power BI preferred)
Expertise in SQL and Python coding
Demonstrated experience with building data models, machine learning & AI
Comfortable working with structured and unstructured data sources, e.g. syndicated data
Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles

Preferred

CPG or Food/Bev experience (preferred)

Benefits

Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit-sharing plans

McCormick Flavor Solutions

Experience a differentiated approach to flavor creation. Regardless of your application, McCormick Flavor Solutions uses its culinary-inspired heritage to help you create consumer-preferred taste experiences. Our broad array of flavor solutions includes: flavors, enhancers, seasonings, culinary flavor bases, broth & stock concentrates, condiments & sauces and spice & herb ingredients.

Hunt Valley, Maryland, USA

mccormickflavor.com