Responsibilities

• Own and manage the quarter-to-quarter product backlog for omnichannel product recommendations and retargeting communications (abandon browse, abandon cart) across Web, App, Email, SMS, and Paid Media, supporting multiple global regions and business units
• Translate the broader CRM personalization strategy and roadmap into detailed feature requirements, user stories, and acceptance criteria for recommendations and retargeting
• Partner closely with the Journey Enablement/SFMC Product Manager on journey decision splits, entry/exit criteria, and orchestration to ensure recommendation and retargeting logic is correctly sequenced within broader customer journeys
• Own and refine the next-best-action and audience logic that determines which recommendation or retargeting message is served, across channels
• Prioritize and sequence feature releases in partnership with engineering, marketing, and creative teams
• Support release planning and go-to-market execution for new recommendation and retargeting features and campaigns across all regions and business units
• Work within outputs of the AI/decision engine to configure and refine recommendation and retargeting logic at the feature level, escalating decisioning or model-level needs to the Senior Product Manager
• Serve as a point of contact for recommendation and retargeting feature requests, troubleshooting, and platform capability questions across global teams
• Monitor and report on feature-level performance metrics (e.g., recommendation click-through, retargeting conversion) across channels and use insights to inform iteration
• Run tests and experiments to optimize recommendation and retargeting logic, targeting rules, and decisioning within existing platform capabilities

Requirements

• Bachelor’s or equivalent combination of relevant education and experience
• 4+ years of Product Management experience, ideally within CRM, MarTech, omnichannel marketing, or personalization platforms
• 1+ years of experience with Salesforce Personalization (or comparable personalization/decisioning platforms)
• 1+ years of working knowledge of next-best-action decisioning, audience segmentation, and journey orchestration, and how these interact with recommendation and retargeting logic
• 1+ years of experience delivering personalization or marketing features across omnichannel touchpoints (Web, App, Email, SMS, Paid Media)
• 3+ years of experience in Agile delivery, including experience with tooling such as Jira

Preferred

• Master Degree
• Experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio)
• Strong analytical skills with comfort in performance data, testing, and experimentation
• Solid understanding of modern marketing needs (personalization, targeting, measurement) with the ability to translate them into clear feature requirements
• Detail-oriented executor who can turn strategy into action
• Highly organized, self-starter who is results-driven
• Collaborative team player who partners well across marketing, creative, and engineering, including experience supporting global or multi-region programs and working across distributed teams.
• Excellent written and oral communication skills
• Embraces change and thrives in agile, fast-paced environments
• Experience working with ecommerce sites, including online-to-offline functions.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.