Responsibilities

• Strategic Planning: Develop and implement a robust content strategy focusing our strategic narrative to help Vontier ‘own’ a position within the mobility sector.
• Audience Insights: Conduct thorough research to understand target audience segments and their content preferences to tailor messaging effectively.
• Content Production: Own the creation of high-quality content across various formats, including articles, whitepapers, case studies, videos, and social media posts, ensuring alignment with brand tone of voice and guidelines.
• Editorial Calendar: Maintain and manage an editorial calendar that schedules content production and publication to ensure timely delivery and relevance.
• Team Development: Work with the Senior Director – Global Brand Marketing to build a skilled team of internal content creators and freelancer copywriters to support the Vontier Lines of Business to deliver first class thought leadership.
• Cross-Functional Collaboration: Work closely with marketing, product, and sales teams within the Vontier Lines of Business to align content initiatives, brand campaigns, and customer engagement strategies.
• Analytics and Reporting: Establish key performance indicators (KPIs) to measure content effectiveness and engagement, using analytics tools to track performance and make data-driven decisions.
• Continuous Improvement: Regularly review and optimize content based on performance metrics and audience feedback to enhance reach and impact.
• Thought Leadership: Position Vontier and our Lines of Business as a thought leaders in the mobility, technology, and infrastructure space by producing insightful content that addresses industry challenges and innovations.
• Networking: Engage with industry influencers, participate in relevant events, and collaborate on content that elevates brand visibility and credibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management, preferably within the mobility, technology, or infrastructure sectors.
• Strong understanding of SEO, content marketing principles, and analytics tools.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Proven leadership abilities and experience managing a creative team.
• Exceptional communication and interpersonal skills.
• Strategic thinking and the ability to adapt to changing industry landscapes.
• Proficiency in content management systems (CMS) and social media platforms.
• Strong analytical skills with experience in data-driven content optimization.