Content Producer
Later
Boston, MA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Global Content Manager, Residential Energy Software
Palo Alto, CA (On-site)
$72K/yr – $162K/yrSenior Level7+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own content strategy and GTM for software features across the Tesla app, Powerwall firmware, and energy services.
- Lead scalable content creation and launches including sales tools, installer materials, in-app education, and homeowner assets for energy optimization and VPP features.
- Drive regional localization for NA, Europe, and APAC with market insights to inform product roadmaps.
Job Description
- Manage product marketing content and creative roadmap – collaborating with product team and regional leads on naming, value propositions, and global campaigns
- Create compelling content at scale including sales tools, installer material, learn articles, product videos, in-app pop ups, and homeowner-facing assets that clearly communicates integrated software features such as energy optimization modes, backup automation, VPP participation, and real-time monitoring
- Develop and execute comprehensive global content programs and campaigns to drive awareness, education, and adoption of software features across the Tesla app, Powerwall firmware, and energy platform services
- Lead cross-functional go-to-market content launches for software releases and feature updates, including release communications, in-app education flows, campaign planning, and sales enablement materials for installers and energy advisors
- Partner with regional teams to localize and adapt content for key markets (North America, Europe, Asia-Pacific), ensuring messaging reflects local utility rate structures, grid regulations, and homeowner incentive programs
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
- Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps
Tesla
Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.
