Responsibilities

• Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers’ needs
• Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey
• Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments
• Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels
• Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact
• Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment

Requirements

• Minimum BS/BA degree with MS/MBA preferred
• 10+ years of consumer experience; 3+ years’ experience in OTC is a plus
• Experience in global consumer strategy and tactical planning with the ability to communicate ideas to internal partners and external agencies
• Deep understanding of omni-channel
• A track record of driving growth through effective customer engagement and key account management
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
• Full proficiency in English (written and spoken) is essential