Director, Global Consumer Marketing

Responsibilities

• Global Consumer Marketing Leadership
• Own the integrated global consumer marketing vision and calendar – ensuring that the Global Marketing Team designs culturally resonant global campaigns that drive brand desirability and engagement for each campaign individually, and as a total brand in the eyes of consumers.
• Ensure all end‑to‑end go‑to‑market strategies and executions for product launches and always‑on initiatives have seamless integration across PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing
• Own and optimize the consumer marketing budget, allocating resources strategically to maximize ROI and business impact
• Lead the Global Events team in evolving and optimizing the effectiveness of global programs to effectively drive cultural conversations and sales.
• Drive marketing innovation across emerging platforms, technologies, and formats, keeping the brand at the forefront of culture and consumer attention
• Ensure brand consistency at scale, balancing global standards with local relevance across diverse markets
• Own the relationships across cross-functional leaders and local marketing leaders – ensuring everyone has a holistic view of the global marketing strategies and programs, and local teams deliver high-impact 360° campaigns that ladder up to the overall brand strategies.
• Own & present overall consumer marketing strategic plans, campaign performance, and insights to senior leadership.

Requirements

• 10+ years of experience in Global consumer marketing, brand management, or integrated marketing, ideally within beauty, lifestyle, or high-growth consumer brands that are highly active in social media
• Proven ability to brief, build, deploy, and execute global go-to-market strategies from launch to sustain of a product innovation
• Deep understanding of modern consumer behavior, including the role of community, conversation, and culture in brand building
• Demostrated success leading global integrated 360* campaigns across social, digital, retail, experiential, PR channels
• Experience navigating complex, cross-functional environments and managing multiple high-priority initiatives simultaneously
• Thrives in fast paced, agile, solutions-oriented mindset with bias to action
• Strong strategic acumen with the ability to translate vision into clear, executable plans for all cross-functional partners and markets
• Highly data-driven, with a passion for insights, performance marketing, and continuous optimization
• Exceptional leadership and collaboration skills, with the ability to influence at all levels of the organization
• Highly organized with strong project management skills and attention to detail

Benefits

• comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.