Global Agency Marketing Manager

San Francisco, CA (On-site)

$142K/yr – $208K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on executing a go-to-market strategy for an ecosystem of legacy agencies and partners, with data-driven input to executive leadership and collaboration across product marketing, product, sales, and partnerships. It emphasizes validating marketing solutions within a third-party ecosystem and delivering enablement to drive global adoption of tools. Candidates should have significant experience in advertising technology, global GTM programs, and cross-functional project management, with additional preference for AI fluency and converting product updates into partner-facing content.

Job Description

Responsibilities

  • Execute the end-to-end go-to-market (GTM) strategy for an ecosystem of legacy agencies and third partners.
  • Provide data-driven input to executive leadership during the architecture of global marketing programs and partnership frameworks.
  • Work closely with Product Marketing Managers (PMMs) and businesses to ensure marketing solutions and programs are effectively validated by the third-party ecosystem.
  • Coordinate with Product, Sales, and Partnerships teams to simplify agency experiences and accelerate the delivery of critical integrations and joint technical planning.
  • Manage partner relationships and deliver enablement toolkits to drive the global adoption of key tools and platforms.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in advertising technology, digital media, or partner marketing.
  • Experience working with marketing agencies (particularly measurement or creative agencies) within the digital marketing ecosystem.
  • Experience implementing global go-to-market strategies or scaled partner marketing programs.
  • Experience managing cross-functional projects and maintaining executive-level partner relationships.

Preferred

  • Understanding of the evolving AI landscape and its impact on the digital advertising industry.
  • Ability to turn technical product updates into compelling marketing content for external partners.
  • Excellent communication and project management skills, with a track record of managing detailed workstreams and meeting tight deadlines.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
36