Geo Marketing Specialist

Responsibilities

• Tactical Event Execution: Support the end-to-end logistical execution of firm-hosted, market-based events, ensuring all on-the-ground details align with brand standards and established playbooks.
• Playbook Implementation: Utilize established event templates, processes, and governance frameworks to ensure a consistent "Cooley Experience" across all regional activations.
• Local Sponsorship Coordination: Execute the tactical requirements for market-based sponsorships, including the delivery of brand assets, coordination of guest lists, and fulfillment of contractual benefits.
• Event Tech Administration: Serve as the primary administrator for market-specific event technology (e.g., Cvent, TicketManager), building registration sites and managing local ticket allocations.
• Market-Based Logistics: Coordinate venue sourcing, catering, A/V requirements, and on-site staffing for local market events and client hospitality moments.
• Data Integrity & Entry: Responsible for the accurate entry and maintenance of local attendee data, ensuring all engagement metrics are captured and synced with the firm’s CRM.
• Hospitality Support: Provide logistical support for client hospitality activations, managing reservations, invitations, and premium gifting for local partner-led initiatives.
• Post-Event Coordination: Facilitate post-event administrative workflows, including attendee reconciliation, lead distribution to CD teams, and the execution of follow-up communications.
• Vendor & Venue Contact: Act as the day-to-day point of contact for local vendors and venues, managing timelines and deliverables to ensure high-quality execution.
• Inventory & Asset Management: Maintain and manage local office event assets (e.g., signage, collateral, and branded items), ensuring they are updated and available for market activations.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Available to work overtime, as required
• 3+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Must have professional services industry experience and/or B2B marketing experience
• Must have experience working with local business organizations for the purposes of brand and relationships opportunity
• Must have experience with TicketManager and CRM
• Competencies: Excellent attention to detail
• Competencies: Approaches tasks through a lens of quality and consistency
• Competencies: Approaches tasks through a digital first lens
• Competencies: Strong verbal and written communication skills

Preferred

• Bachelor’s degree

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.