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General Marketing Jobs in New York

233 marketing jobs

3 weeks ago

Associate Manager Toy Marketing

Mattel, Inc.

East Aurora, NY (On-site)Full time$91K/yr – $115K/yr

3 weeks ago

Associate Director, Strategy

Initiative

New York City, NY (Hybrid)Full time

3 weeks ago

Applied Strategist Level II

Citizen Relations

New York City, NY (On-site)Full time$60K/yr – $70K/yr

3 weeks ago

National Field Director

JetFuel

New York City, NY (On-site)Full time

3 weeks ago

Director, Investment

Orion Worldwide

New York City, NY (On-site)Full time$90K/yr – $140K/yr

3 weeks ago

Sr. Engagement Manager

iCrossing

New York City, NY (Hybrid)Full time$144K/yr – $190K/yr

3 weeks ago

Senior Marketing Manager - Life Sciences

Dandelion Health Inc

New York City, NY (Remote)Full time$140K/yr – $160K/yr

4 weeks ago

Founding Marketer

Freedom

New York City, NY (Hybrid)Full time$70K/yr – $120K/yr

4 weeks ago

Marketing Manager, Young Adult (Hybrid)

Penguin Random House

New York City, NY (Hybrid)Full time

4 weeks ago

Marketing & Content Assistant – Fine Jewelry

idiamondny

New York City, NY (On-site)Full time

4 weeks ago

Associate Manager, Toy Marketing - Fisher Price

Mattel, Inc.

East Aurora, NY (Unknown)Full time$91K/yr – $104K/yr

4 weeks ago

Marketing Intern | Puff Media

Puff Media

New York City, NY (On-site)Full time

4 weeks ago

Director of Marketing

Westminster Management

New York City, NY (On-site)Full time$100K/yr – $200K/yr

4 weeks ago

Marketing Associate Communication

City National Bank

New York City, NY (On-site)Full time

4 weeks ago

Marketing Director

Hybridge, LLC

Rochester, NY (On-site)Full time$130K/yr – $180K/yr

4 weeks ago

Marketing Specialist for Growing Healthcare Startup

Griffin Healthcare Advisors

New York City, NY (Hybrid)Full time$65K/yr – $75K/yr

4 weeks ago

Marketing Liaison

The Grove at Valhalla Rehabilitation and Nursing Center

Valhalla, NY (Unknown)Full time

4 weeks ago

Senior Director, AI & Marketing Transformation

Code and Theory

New York City, NY (On-site)Full time$220K/yr – $250K/yr

4 weeks ago

Digital Marketing Director

Recom

New York City, NY (On-site)Full time$140K/yr – $170K/yr

4 weeks ago

VP, Marketing - Ultra Records

Sony Music Entertainment

New York City, NY (On-site)Full time$140K/yr – $160K/yr

General Marketing jobs in New York

Responsibilities

Own the day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information
Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
Collaborate with manager to manage toy pricing architecture and competitive positioning across the portfolio.
Partner with leadership to build 3–5 year toy product roadmaps that balance innovation with refresh cycles.
Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business

Requirements

5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline. MBA preferred but not required with the right experience.
Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
Track record of building strong cross-functional relationships and navigating complex, matrixed organizations with multiple functions and stakeholders; experience partnering with Design, R&D, and manufacturing.
Ability to define toy segments, pricing ladders, and innovation cycles to build a clear product strategy and roadmap.
Thorough understanding of marketing mix and KPIs.
Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, and POS analysis.
Comfort with P&L management at the brand or category level
Ability to synthesize data and consumer insights into clear, actionable recommendations
Strong ability to manage complex product development timelines
Excellent communication and storytelling skills – able to influence and present confidently to senior leadership and large audiences

Preferred

MBA preferred but not required with the right experience.