Marketing Campaign Operations & Automation Manager

Responsibilities

• Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
• Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.
• Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
• Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.
• Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.
• Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
• Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
• Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.
• Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
• Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.

Requirements

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience executing across multiple channels, including paid media, web, email, and events.
• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
• Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
• Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.
• The ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies.
• Strong prioritization and project-management skills, with a track record of managing concurrent campaigns.
• Experience using AI and automation to improve throughput and reduce manual work and errors.

Benefits

• great benefits, wellness program offerings, company retreats
• Total Rewards @ Justworks
• Diversity At Justworks