Associate Director, Precision Marketing

Responsibilities

• Direct and manage the daily workflow of all client campaigns including proposal development, campaign activation and maintenance, and post-buy recaps.
• Interface and collaborate with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions.
• Review client deliverables for quality, ensuring that recommendations and work products are sound and viable.
• Own the development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed.
• Own full accountability of campaign execution for assigned client accounts.
• Develop and maintain quality control procedures for campaign implementations.
• Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Adopt established account management standards and program management best practices.

Requirements

• Bachelor’s degree in business, advertising, marketing, or related field preferred; experience may be substituted.
• 7+ years of progressively-responsible professional experience leading and supporting display and video media buying in an advertising agency environment or in-house marketing team.
• 3+ years of prior people management experience, preferably leading teams of 3 or more direct reports in a marketing, media, client services, or account management team.
• Extensive experience in YouTube Buying, Google Ads, and DV360; additional experience in video investment (both CTV and platform) preferred.
• Prior experience owning media campaign strategy and execution for 1 or more brands or lines of business.
• Fully fluent in the digital media ecosystem with a deep understanding of media planning and programmatic buying including practical experience with Google Marketing Platform, TheTradeDesk, Viant, Prisma, Taxonomy Manager, or similar specialized tools and buying platforms.
• An analytical thinker who knows how to derive and apply data-driven insights and analytics to media campaign strategies.
• Very comfortable partnering directly with client leads, key stakeholders, and senior leadership to confidently present, deliver, and defend strategic recommendations as well as iterate and resolve issues in realtime.
• Highly organized with an exceptional attention to detail and able to coordinate and drive forward work across the entire team.
• Comfort operating with a high level of ownership, autonomy, and accountability.

Preferred

• Prior experience working with luxury brands preferred.
• Conversational fluency in the French language would be très bien.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off