Responsibilities

• Draft, design, schedule, and A/B test email campaigns in collaboration with our design team.
• Tell IcyBox's brand story across TikTok, Instagram, and other channels using assets from our creative team and creator content.
• Work with our agency and partners to build and manage a paid acquisition strategy across paid social and search.
• Monitor CAC, ROAS, and funnel performance, and adjust spend and creative accordingly.
• Build out product and marketplace pages with customer-focused copy that improves organic search rankings.
• Maintain a consistent, on-brand voice across web copy, emails, and social.
• Bring new Icebox drops and product launches into email and social with clear, well-timed campaigns.
• Coordinate launch timing with Product and Ops around inventory availability.
• Serve as the connective tissue between brand storytelling and performance marketing, keeping both moving in the same direction.
• Support ad hoc videography or photography needs, especially for unboxing-style product and campaign assets.