Responsibilities

• Two things, and you own both:
• - Paid TikTok as a DTC acquisition channel. Build TikTok ads into a scaled, measurable driver of new subscribers to our own storefront, held to the same CAC and payback standards as our other paid channels
• - Make TikTok Shop actually work. Build the creator and affiliate flywheel, run Shop operations end to end, and grow Shop into a real revenue channel with real margins, not a discount dumping ground
• What You\'ll Own
• - Full TikTok channel P&L: budget, targets, spend pacing, and contribution margin across paid and Shop
• - Paid media strategy and execution on TikTok, including creative testing systems built with our performance creative team
• - The creator and affiliate program: recruiting, activating, and scaling hundreds of creators producing weekly content
• - TikTok Shop operations: catalog, offers and pricing strategy, promotions, live commerce, and fulfillment coordination with our ops team
• - A content engine that feeds both paid and organic, with volume and velocity as first-class goals
• - Measurement: incrementality, halo to DTC, new-to-brand mix, and honest channel economics reported to the executive team

Requirements

• TikTok paid spend scaled within our CAC and payback targets, with incrementality we trust
• A live TikTok Shop affiliate flywheel with consistent weekly creator output and growing GMV at healthy margins
• One owner reporting clean channel economics the executive team can make decisions on
• A restart that sticks: repeatable systems, not a spike
• Channel CAC and payback on paid TikTok
• TikTok Shop GMV and contribution margin
• Active creator and affiliate count, and content volume per week
• New-to-brand customer mix
• Measured halo lift to DTC

Preferred

• Have operated inside the TikTok ecosystem: at TikTok itself, at a TikTok Shop partner, or at a brand that genuinely cracked Shop
• Have personally owned six-figure monthly paid budgets held to CAC and payback, not engagement metrics
• Have built a creator or affiliate program from scratch and scaled it past 100+ active creators
• Have carried a P&L or channel-level revenue number and can talk contribution margin fluently
• Are a zero-to-one operator: scrappy, hands-on early, then a builder of team and systems
• Can hire and manage the creator ops function beneath you
• Are in Austin or excited to work hybrid from Austin

Benefits

• Competitive salary and performance-based bonuses
• Health, dental & vision insurance
• 401K Match
• Unlimited PTO
• Hybrid flexibility from our Austin HQ
• Monthly $500 wellness and $2,500 annual professional development stipend
• Rare mandate: full ownership of a channel restart with executive backing at a high-growth brand
• Open to contract-to-hire for the right operator