Responsibilities

• The General Manager of eCommerce owns the digital commerce strategy and storefront performance for Sling.com and Dish.com.
• This position addresses the challenge of optimizing high-traffic digital sales funnels to maximize conversion rates, top-line digital revenue, and profit margins.
• The role manages a dedicated team of digital professionals and collaborates with cross-functional partners to align digital experiences with corporate financial and strategic objectives.
• Lead the digital storefront strategy for Sling.com and Dish.com to optimize product presentation, pricing visibility, and purchase paths
• Drive top-line digital revenue and expand profit margins by aligning digital storefront initiatives with department OKRs
• Implement advanced user segmentation and behavioral targeting to increase average order value and tailor customer journeys
• Establish a robust multivariate and A/B testing framework to continuously reduce funnel friction and improve conversion rate optimization metrics
• Integrate AI-driven personalization and automation tools to scale web experimentation and predictive customer targeting
• Manage and develop a high-performing team of digital merchandising and optimization specialists to execute the commerce strategy