GA4 Web Analytics Contractor at POP | Seattle, WA

POP

GA4 Web Analytics Contractor

Seattle, WA (Remote)

Salary Not AvailableIntern/New GradContract

Posted 4 months ago

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Job Summary

Drive GA4 measurement and data-layer implementation for a remote analytics role, focusing on event-based analytics, validation, and cross-domain tracking.

Own GA4 implementation across web properties, GTM tagging, and data layer verification.
Must-have: 2+ years GA4 event-based measurement and hands-on web implementation.
Standout: Agency/remote setting with cross-domain tracking and GA4 DebugView troubleshooting.

Job Description

Responsibilities

Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
Perform ad hoc analysis and create quarterly reports across multiple accounts
Define, implement, and validate structured data layers (ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders

Requirements

2+ years of GA4 experience with a deep expertise in GA4’s event-based measurement model
Hands-on experience implementing GA4 for web properties
Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
Experience designing and debugging data layers
Proficiency with custom dimensions, custom metrics, and advanced reporting
Working knowledge of conversion modeling and attribution
Strong QA, validation, and troubleshooting skills
Minimum of 3 years’ experience working at/for a Digital Marketing Agency
Ability to work approximately 20 hours per week based on business needs and mutual fit

Preferred

Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus

POP

POP is a digital-first creative agency helping forward-thinking brands push boundaries, shape culture, and connect meaningfully with people.We’ve been building what’s next since 1996—at the dawn of the digital age. Rooted in technology and inspired by the bold spirit of the pop art movement, we challenge the digital status quo with work that dares to stand out and drives action.We’re independently operated and radically creative—part of the Advance family of brands (home to Condé Nast, Reddit, Warner Bros. Discovery, and more). That backing lets us think long-term and invest deeply in client relationships.Our global team of designers, developers, and strategists works fluidly across time zones and studio hubs in Seattle, New York, and Costa Rica. As a remote-first agency, we move fast, think big, and stay close—no matter the distance.

Founded in 1996

Seattle, Washington, USA

1.8K employees (202 in marketing)

www.wearepop.com