Responsibilities

• Directs the development and implementation of the bank’s marketing strategy.
• Directs and oversees product and service positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Oversees and directs the bank’s brand and corporate image strategy. Aligns the brand elements with the bank’s corporate values, mission and goals and objectives.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Strategizes and manages the development of digital marketing strategies and new digital projects, including social tools and micro sites.
• Manages the development of goals, plans, budgets, cost benefit analysis, priorities and policies for website, digital and social presence
• Directs and oversees digital properties including corporate web site, social media platforms and intranet
• Ensures effective control of marketing results and directs corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Provide strategic direction and management for tracking/reporting/metrics of digital marketing strategies
• Oversees the marketing team, coaches and manages to ensure marketing plan objectives are met.

Requirements

• Master's degree (M. A.) or equivalent; OR four to ten years related experience and/or training; OR equivalent combination of education and experience.
• Strong communication skills (written and verbal)
• Critical thinking
• Excellent time management and organization
• Ability to work collaboratively with internal and external partners
• Strong work ethic
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)

Preferred

• Experience with CRM (Creation) a plus

Benefits

• excellent compensation
• workplace flexibility
• competitive benefits package