Responsibilities

• Own and troubleshoot the analytical side of the website, including proactively diagnosing sudden changes in key conversion funnels.
• Monitor, assess, and report on website and funnel performance, providing weekly reporting updates and data-driven recommendations to marketing leadership and other key executives.
• Analyze visitor segments and traffic trends for conversion optimization opportunities.
• Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
• Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow.
• Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.
• Preferred: Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus.

Requirements

• 5+ years of experience in marketing analytics, attribution modeling, conversion rate optimization, or related fields.
• Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.
• Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
• Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred.
• Experience designing and running A/B tests through tools such as Optimizely or Adobe Target.
• Demonstrated ability to handle ambiguity, adapt quickly to changing business needs, and make sound decisions in a fast-paced environment.
• Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset.
• Knowledge of SEO strategy and basic content management is preferred but not required.

Preferred

• Preferred: Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus.

Benefits

• Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program