Responsibilities

• The VSL itself — script, reshoots, direction — either writing it yourself or sourcing and managing whoever does.
• The full funnel architecture — ad to landing page to video to thank-you page to follow-up sequence — so everything flows as one coherent story.
• Conversion optimization, on an ongoing basis — this is never “done,” it is constantly tested and improved.
• Lead quality and qualification — the video itself should pre-qualify so sales is only talking to financially qualified, high-intent people.
• Show-up rate — building the follow-up and retargeting sequence that gets booked calls to actually show up informed and warm.
• Scaling the funnel across every relevant channel — Meta, YouTube, Google Search, TikTok, LinkedIn, Bing — once the core funnel is proven.
• Any contractors or specialists needed to execute — editors, designers, copywriters — you find them, brief them, and run them.

Requirements

• Personal experience building and scaling a high-ticket VSL or Book-a-Call funnel to 7-figure monthly profit — with specifics you can share: niche, spend, ROAS, close rate, show-up rate.
• Experience in, or a deep understanding of, emotional and aspirational purchase categories — not strictly logical or “make more money” offers.
• A genuine aesthetic eye — your past funnels should look and feel inspiring, not purely transactional.
• Full, personal ownership of outcomes — this role is built like a founder's role within the function, not a campaign you check in on.
• Fluency with AI tools to move faster and produce more — scripts, creative, ad iteration, research.
• Current, hands-on, present-day results in the funnel/marketing world — not a case study from years ago.
• Ability to point to a specific, verifiable funnel they built and speak to the numbers it produced.

Preferred

• A genuine aesthetic eye — your past funnels should look and feel inspiring, not purely transactional.