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Marketing jobs

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All marketing roles in the US for full-time work

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10,000+ jobs

Sr. Director, Media Planning and Buying

KAYAK

Cambridge, MA (Hybrid)

$185K/yr - $215K/yrIn-houseFull-timeSenior level10+ years exp.

5 days ago

Marketing Communications Professional III

California State University, Fullerton

Fullerton, CA (On-site)

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5 days ago

KAYAK

Sr. Director, Media Planning and Buying

Cambridge, MA (Hybrid)

$185K/yr – $215K/yrSenior Level10+ years expFull time

Posted 5 days ago

Job Summary

Own KAYAK’s multi-market media strategy and annual/quarterly planning, leading cross-functional teams to optimize offline and digital media investments.

Define and manage integrated media plans across TV, OOH, radio, paid social, display, programmatic, and search.
Partner with Analytics, Finance and Brand teams to align investments with business priorities.

Job Description

Responsibilities

Define and lead KAYAK’s multi-market media planning and buying strategy across offline and digital channels.
Own annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization and performance reviews.
Develop integrated media plans spanning TV and video, out-of-home (OOH), radio, paid social, display, programmatic, search and other relevant channels.
Balance brand impact, audience growth, efficiency and measurable business results across media investments.
Establish measurement frameworks and feedback loops to evaluate reach, effectiveness, incrementality, efficiency and return on investment.
Partner with Analytics and external measurement providers on attribution, incrementality testing and media mix modeling.
Use campaign performance, consumer insights, competitive intelligence and market trends to develop clear investment recommendations.
Manage strategic relationships with media agencies, publishers, broadcasters, technology partners and other vendors.
Collaborate with Creative and Brand teams to translate audience and media insights into compelling, channel-appropriate campaigns.
Partner with Finance, Product, Growth and Commercial leaders to align media investment with business priorities and communicate trade-offs clearly.

Requirements

10+ years of progressive experience in media planning and buying, including responsibility for multi-market campaigns and substantial budgets.
Proven track record of using media investment to drive measurable brand awareness growth while delivering strong ROI and business results.
Demonstrated expertise across offline and digital media, including TV/video, out-of-home, radio, paid social, display, programmatic and search.
A track record of developing and executing integrated media strategies that deliver measurable business results.
Experience leading annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization, vendor negotiation and performance evaluation.
Strong knowledge of marketing measurement, including KPI development, incrementality testing, attribution, media mix modeling (MMM) and ROI or ROAS analysis.
Advanced Excel skills and the ability to use data to develop clear, actionable recommendations. Experience partnering with teams using SQL, Tableau, Looker or similar tools is a plus.
Experience hiring, managing, coaching and developing high-performing media or marketing teams.
Proven ability to build trusted relationships with senior agencies, publishers, broadcasters, technology partners and internal stakeholders.
Excellent communication, presentation, negotiation and storytelling skills, with the ability to explain complex media decisions to senior audiences.

Preferred

Experience partnering with teams using SQL, Tableau, Looker or similar tools is a plus.

Benefits

Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:

KAYAK

4.5 Glassdoor

At KAYAK, we help millions of travelers around the globe make confident travel decisions. We are a leading travel search engine. KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages. And because we aim to help travelers explore the world more confidently, we’re always on the lookout for ways to make travel planning and trip management easier – offering up a variety of tools and features such as KAYAK Trips, Explore, Price Forecast and our constantly evolving app and A.I. innovations.KAYAK is part of a global network that includes our sister brand OpenTable, as well as a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Collectively, we’re uniquely equipped to help people experience the world through travel and dining.KAYAK is part of Booking Holdings Inc. and operates sites in more than 70 countries and territories. KAYAK will never request payment(s) from its candidates for open positions. If you have ever been contacted about a job at KAYAK by phone/Whatsapp or email, and have been asked to provide a Credit Card, wire transfer or crypto payment, please be aware that KAYAK is not associated with this outreach. If you receive a suspicious request regarding a career opportunity at KAYAK, please report it to us. To find out more, visit KAYAK.com.

Founded in 2004

Stamford, Connecticut, USA

1.1K employees (181 in marketing)

www.kayak.com

95% recommend to a friend

98% CEO approval

Salaries

Posted range

$185K/yr – $215K/yr

Taken straight from the job posting.

See all KAYAK salaries

Marketing Team

Marketing Team Size

136 (12% of company)

Median Career Experience

12 years

Median Tenure

5.3 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$229M

Last Raise

$6M

Post IPO Equity, 14 years ago

Funding History

Aug 2012
Post IPO Equity • $6M
Jan 2012
Secondary Market
Mar 2010
Series Unknown

Recent Ads

Traffic Signals

Monthly Visitors

32.9M

Monthly Google Ads Budget

$6.2M

Traffic Source Mix

47.5%

Direct

48.3%

Referral

3.2%

Social

0.4%

Paid

0.6%

Headcount Trend

Current headcount: ~1.1K

Recent News

Kayak CEO on $457 Million Writedown: Google Squeezed the Travel Industry Again

Oct 29, 2025 • Skift

Asheville airfare drops 9% for holiday travelers, KAYAK says

Oct 28, 2025 • 828 News Now

Kayak launches AI search option

Oct 16, 2025 • Hotel Management

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

KAYAK

Salaries

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent Ads

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US for full-time work

All marketing roles in the US for full-time work

Sr. Director, Media Planning and Buying

Marketing Communications Professional III

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Senior Associate, Advertising (NYC Hybrid)

DIR, COMMUNICATIONS

Manager, US Downstream Marketing

Dealer Marketing Consultant - Tri-State

Manager, Retail Activation

Sr. Manager, Global Brand Out of Home (OOH)

Founding Marketer

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GTM Systems Manager

Sr Product Marketing Manager, Fire TV 3P Devices