Marketing Analyst - Market Research & Customer Insights

Responsibilities

• Market Research, Customer Insights & Competitive Intelligence
• Conduct primary and secondary research across customers, markets, consumers, competitors, food and beverage trends, and the broader food ingredients and nutrition landscape.
• Analyze qualitative and quantitative data to identify market trends, customer needs, competitive activity, growth opportunities, risks, and emerging business needs.
• Translate market research, customer insights, consumer insights, and competitive intelligence into actionable recommendations for Marketing, Sales, Product Management, R&D, and business leaders.
• Develop reports, dashboards, presentations, data visualizations, and market intelligence resources that support data-driven decision-making and commercial strategy.
• Strategic Marketing, Sales Enablement & Go-to-Market Support
• Support B2B marketing strategy, go-to-market planning, sales enablement, business development, and innovation initiatives using market and customer insights.
• Partner with cross-functional stakeholders to convert research findings into customer-focused messaging, marketing content, presentations, sales tools, and strategic recommendations.
• Monitor industry trends, consumer behavior, food innovation, and competitive developments to help identify opportunities for existing and future ingredient solutions.
• Customer Engagement & Industry Activation

Requirements

• Bachelor’s degree in Marketing, Business, Market Research, Consumer Insights, Analytics, or a related field.
• 3–5 years of experience in marketing analytics, B2B marketing, market research, customer insights, consumer insights, market intelligence, competitive analysis, strategic marketing, or a related commercial role.
• Experience conducting primary and secondary research, analyzing qualitative and quantitative data, identifying market or consumer trends, and developing actionable business recommendations.
• Experience developing reports, dashboards, presentations, or other data visualization tools and communicating insights to cross-functional stakeholders.
• Experience supporting customer-facing programs, trade shows, conferences, webinars, or other B2B marketing and engagement activities.
• Experience in food & beverage, food ingredients, nutrition, consumer packaged goods (CPG), or another B2B commercial environment is preferred.
• Familiarity with market research, consumer insights, industry intelligence, analytics, or data visualization platforms is preferred.

Preferred

• Familiarity with market research, consumer insights, industry intelligence, analytics, or data visualization platforms is preferred.
• Experience in food & beverage, food ingredients, nutrition, consumer packaged goods (CPG), or another B2B commercial environment is preferred.

Benefits

• Competitive Pay and Annual Bonus Opportunity
• 401(k) with Company Contributions
• Medical, Dental, and Vision — Effective Day 1
• Paid Time Off, Company Holidays, and Floating Holidays
• Paid Parental Leave
• Wellness Programs and Yearly Wellness Reimbursement
• Work Flexibility
• Company-Paid Life and Disability Insurance
• Employee Assistance Program (EAP)
• Tuition Reimbursement Opportunities