Digital Content Manager Ultra High Net Worth

Responsibilities

• Define and present strategic content visions to senior stakeholders across the Private Bank, Wealth, and Commercial businesses, aligning messaging to business objectives and audience insights.
• Own and oversee the overarching content strategy for HNW/UHNW audiences, balancing multiple business priorities and relationships simultaneously.
• Identify and activate net-new content opportunities informed by market dynamics, news cycles and emerging industry trends.
• Lead, mentor, and develop a team of content strategists and writers, fostering a culture of insight driven, audience first storytelling.
• Guide the team in leveraging research, data, and performance insights to inform content recommendations, with consideration for market trends, customer needs, business outcomes, and available resources.
• Partner with SEO & Discoverability partners to continually elevate content discovery across search engines, including LLMs to build an authoritative voice.
• Lead regular performance reporting for business partners and the broader team to assess impact and optimize plans.
• Partner with internal teams and external agencies to execute approved strategies on time and within budget.
• Support budget planning, commitment, and billing processes related to content and social execution.
• Build strong cross functional relationships, operate independently, and manage project execution, deliverables, and additional responsibilities as assigned by the Vice President, Head of Enterprise Content.

Requirements

• Proven experience leading and managing multiple content marketing initiatives simultaneously.
• Strong ability to prioritize and adapt deliverables in response to evolving market conditions and business needs.
• Demonstrated analytical skills, with the ability to interpret data and metrics to inform strategic marketing decisions.
• Deep curiosity and understanding of content strategy, marketing campaigns, and digital channel opportunities.
• Adaptable mindset with a commitment to continuous learning and innovation.
• Experience with high net worth, ultra-high net worth, financial services, or luxury oriented marketing preferred.
• 6–8 years of progressive experience in content strategy, social media, or digital marketing.

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.