Responsibilities

• Your role is to be a trusted advisor to our clients, creating and executing on strategies that help them acquire customers with content.
• Content strategy & performance: Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
• Content production process: Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
• Editing & publishing: Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
• Client management: Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests.
• Writing: We encourage all our strategists to continue to invest in their writing craft which is why our Content Strategies will also often write content for clients and/or for Mint.
• Team collaboration & growth: Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.

Requirements

• Ideal experience: 3 - 5 years in marketing
• Experience using Looker dashboards to present outcomes
• Experience leading content strategy and coordinating writers through Trello
• Experience editing and publishing in a CMS
• Familiarity with Clearscope-optimized articles
• Comfort working remotely and collaborating with clients

Preferred

• You have clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
• You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing and talking about the topic.
• You are detail oriented. You care about delivering something great, even when no one is watching.
• You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client, and the strategy.
• You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
• You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.
• You like working with smart, fun and collaborative people where you are supported and your career is developed!

Benefits

• 32 days holidays (inc. public holidays)
• Work from wherever
• $400 per month stipend for co-working space
• Yearly team off-site somewhere nice
• Health, vision and dental insurance
• Company laptop
• You’ll be able to see how your content delivers impact and helps our clients acquire customers.
• We give a lot of detailed feedback.