Responsibilities

• Design and build landing pages, sales pages, and advertorials in Replo, Webflow, or similar
• Build and customize Shopify themes, product pages, and checkout/upsell flows
• Implement tracking: GTM, Meta Conversions API, Google Enhanced Conversions, pixels, server-side events
• Design static ad creative variants in line with landing page experiments
• Run structured CRO tests (A/B, multivariate) — own hypothesis, build, QA, analysis
• Build and maintain performance publisher sites (advertorials, comparison pages, content sites)
• Create and maintain a library of page templates and reusable components
• Document SOPs and tracking implementation for every build

Requirements

• 3+ years building DTC landing pages and Shopify experiences
• Experienced with building editorial style sites on Webflow
• Strong proficiency in Replo, Shopify, HTML/CSS/JavaScript basics
• Hands-on with GTM, pixel implementation, conversion tracking, and tracking QA
• Has built advertorials, comparison pages, or performance publisher sites
• Sharp design eye - pages need to convert AND look premium
• CRO testing experience with a portfolio of shipped tests and results
• Self-managed, organized, async-friendly with 3–4 hours of US daytime overlap

Preferred

• Figma fluency for mockups before builds
• Direct-response copywriting ability
• Klaviyo / email landing page integration experience
• Familiarity with attribution tools (Northbeam, Triple Whale, Rockerbox)
• Static ad creative design