Front-End Web Developer (WordPress / CRO) at Honest Abe Roofing Corporate | Vigo County, IN | $55K/yr – $75K/yr

Front-End Web Developer (WordPress / CRO)

Vigo County, IN (On-site)

$55K/yr – $75K/yrMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive front-end WordPress development and CRO-focused landing pages for Honest Abe Roofing across multiple franchise sites.

Own WordPress pages, templates, and campaign landing pages
Must-have: 3+ years front-end and WordPress experience
Standout: CRO-focused design, rapid landing-page deployment, and tracking integration

Job Description

Responsibilities

Build and maintain WordPress pages and templates across multiple franchise websites
Implement landing pages for marketing campaigns and paid media
Translate design concepts into responsive, pixel-accurate pages
Ensure pages function properly across all modern browsers and devices
Landing Page Development & CRO
Build conversion-focused landing pages for paid advertising campaigns
Optimize forms, call-to-actions, page structure, and user flow
Implement A/B testing and conversion improvements
Work closely with the marketing team to improve lead generation performance
Site Performance & Technical Optimization

Requirements

3+ years of experience in front-end web development
Strong experience building and maintaining WordPress websites
HTML
CSS
JavaScript
Experience implementing responsive design across devices
Familiarity with marketing landing pages and conversion-focused design
Experience working with tracking scripts and marketing integrations
Strong attention to detail and ability to translate design concepts into functional pages
Ability to manage multiple projects in a fast-paced environment

Preferred

Experience building custom WordPress themes or templates
Experience with landing page testing and CRO improvements
Familiarity with page builders such as Elementor, Gutenberg, or similar tools
Experience with marketing tracking tools such as GA4 and GTM
Experience supporting paid media campaigns with landing page development
Understanding of basic technical SEO best practices
Tools & Platforms: WordPress, HTML / CSS / JavaScript, Google Tag Manager, GA4, Meta Pixel, Google Workspace, Asana or similar project management tools

Benefits

Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Training & development

Honest Abe Roofing Corporate

Providing residential roofing repairs and replacements at the highest possible levels of professionalism. As a roofing company, we are here to create the best experience for our customers and give them service beyond their expectations. Our crews are highly trained and come with a clean background and drug testing. We offer a 100 percent quality guarantee on all our services and products.Interested in joining our franchise, visit https://www.linkedin.com/company/honestaberoofingfranchiseinc./ to learn more!

Founded in 2005

Terre Haute, Indiana, USA

67 employees (10 in marketing)

honestaberoofing.com