Freelancer Account Director, Content Strategy

New York, USA (On-site)

$100/hr – $125/hrSenior Level5+ years expContract

Posted 3 months ago

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Job Summary

Drive content operations and editorial leadership for a B2B account, aligning multi-stream workstreams, editorial calendars, and analytics under a single strategic vision.

  • Own content operation across multiple workstreams and ensure strategic alignment.
  • 5-7 years of content strategy experience at a marketing or communications agency.
  • Collaborate with CX, design, and analytics to deliver user-centric content.

Job Description

Responsibilities

  • Oversee the entire content operation across multiple workstreams, ensuring strategic alignment and creative excellence from ideation through execution.
  • Lead the development and management of the master editorial calendar, ensuring a consistent and compelling narrative across all platforms.
  • Analyze content performance, manage analytics reporting, and provide strategic recommendations to optimize future content and drive results.
  • Guide and mentor a team of content strategists and writers, fostering a collaborative environment and ensuring high-quality output.
  • Collaborate with internal CX and design teams to ensure a cohesive and user-centric approach to all content.
  • Champion B2B content best practices and introduce innovative ideas to elevate the work.
  • Prioritize and streamline the review process for all content, ensuring consistency and quality across all channels.
  • Contribute to the strategic vision for the account, identifying new opportunities for impactful storytelling.

Requirements

  • 5-7 years of content strategy experience at a marketing or communications agency.
  • A proven track record of overseeing multiple, complex B2B content workstreams simultaneously.
  • Demonstrated experience developing and executing content strategies for highly technical clients, preferably in the science, energy, or technology industries
  • Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
  • Excellent leadership skills with experience managing and mentoring a team of writers and strategists.
  • A versatile portfolio showcasing expertise across a variety of channels, from social media and video scripting to website development and email marketing.
  • A deep understanding of B2B best practices and the ability to apply them to create engaging and effective content.
  • Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
  • The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines
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Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001
New York, NY, US
4.4K employees (1,170 in marketing)

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36

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